Data Deletion Policy

Last Updated: 25/07/2026

At Forever52 India, operated by - FUTURE MAKEUP (INDIA) PRIVATE LIMITED, we respect your privacy and are committed to protecting your personal data.

This Data Deletion Policy explains how you may request the deletion of your Forever52 India account and personal data collected through our website, mobile application, or other digital services.

For questions or concerns regarding this policy, please contact us using the details provided below:

Email: - care@forever52.in
Phone Number: - +91 8070008800
Registered Office Address: - FUTURE MAKEUP (INDIA) PRIVATE LIMITED Level 3, The Capital, Plot C-70, G-Block, Bandra Kurla Complex, Bandra East, Mumbai: 400051

1. How to Request Data Deletion

You may request the deletion of your account and personal data through any of the following methods:

A. Delete Your Account Through the Website or App

Where an account-deletion option is available:

  1. Log in to your Forever52 India account.
  2. Go to the Account, Profile, or Settings section.
  3. Select Delete Account, Close Account, or Delete My Data.
  4. Follow the instructions displayed on the screen.
  5. Confirm your deletion request.

B. Submit a Data Deletion Request

You may also send a data deletion request to:

Email: - care@forever52.in

Please use the subject line:

Request for Account and Personal Data Deletion

Your request should include:

  • Your full name
  • Registered email address
  • Registered mobile number
  • Customer or account ID, if available
  • Order number, if relevant
  • A brief description of the data you want deleted

Please do not send passwords, payment card details, OTPs, or any other sensitive authentication information.

2. Identity Verification

To protect your account and personal information from unauthorized deletion, we may ask you to verify your identity before processing your request.

Verification may be completed through your registered email address, registered mobile number, OTP, account login, order details, or another appropriate verification method.

We will only request information reasonably necessary to verify that the deletion request has been submitted by you or by a person legally authorised to act on your behalf.

3. Data That May Be Deleted

Subject to applicable legal and regulatory requirements, the following information may be deleted or anonymised:

  • Customer account and profile information
  • Name and contact information
  • Saved delivery addresses
  • Account preferences
  • Wishlist Information
  • Saved products
  • Marketing and communication preferences
  • Customer-service communications
  • Website or application activity associated with your account
  • Other personal data that is no longer required for a lawful or legitimate purpose

4. Information We May Need to Retain


Certain information may not be deleted immediately when it is necessary for:

  • Completing or verifying an existing order
  • Processing a return, exchange, refund, or warranty request
  • Maintaining invoices, transaction records, and accounting records
  • Compliance with tax, financial, consumer-protection, or other applicable laws
  • Fraud prevention and platform security
  • Resolving complaints, disputes, legal claims, or investigations
  • Enforcing our Terms and Conditions
  • Meeting regulatory or law-enforcement requirements
  • Establishing, exercising, or defending legal rights

Where retention is required, the information will only be retained for the period necessary to fulfil the relevant legal, regulatory, contractual, security, or business requirement.

After the applicable retention period ends, the information will be securely deleted or anonymised.

5. Order and Transaction Records

Deleting your Forever52 India account does not automatically delete all records relating to previous purchases.

Order details, invoices, payment references, shipping records, refunds, returns, and related transaction information may be retained where required for accounting, taxation, consumer protection, fraud prevention, legal compliance, or dispute resolution.

6. Effect of Account Deletion

Once your account has been deleted:

  • You may no longer be able to log in to the deleted account.
  • Saved addresses, preferences, wishlists, and account history may become unavailable.
  • Loyalty points, rewards, coupons, credits, or other account-linked benefits may be cancelled, subject to the applicable program terms.
  • Deleted information may not be recoverable.
  • You may need to create a new account to use account-based services again.

We recommend completing all pending orders, refunds, returns, warranty claims, and customer-service requests before requesting account deletion.

7. Anonymised and Aggregated Information

We may retain information that has been permanently anonymised or aggregated so that it can no longer reasonably identify you.

This information may be used for analytics, research, service improvement, business reporting, security, and statistical purposes.

Anonymised or aggregated information is not treated as personal data where it cannot be linked back to an identifiable individual.

8. Changes to This Policy

We may update this Data Deletion Policy periodically to reflect changes in our services, technology, business operations, or applicable laws.

The revised policy will be published on this page with an updated “Last Updated” date. We encourage users to review this page periodically.

Thank you for choosing Forever52 India.